Emigre

Emigré is a graphics company, founded by Rudy Vanderlans and Zuzana Licko.  They are possibly best known for their magazine publication (Emigre), in which they played around heavily with typography in order to show its true potential within design.  With the introduction of the Macintosh Emigré found great success if designing digital fonts instead of having to use more conventional methods to achieve their goals. As you can see form the examples, they were not just bound to one singular style of typography, and experimented wildly within their magazine.

Having taken a look at their website, and some of their poster designs, it seems that within this area at least they headed towards a more retro, 70’s feeling. They have very simplistic layout techniques, and colour pallette, often opting for this beige background. The typographic design within these pieces is very simple, but prominent.

Emigre really took advantage of the Mactintosh and designed around its low level bit map resolution. Although initial feedback on the magazine was skeptical, it has become a must read for any graphic designer today.
Rudy Vanderlans, creator and editor of the magazine would often feature guest publications from the likes of Jeffery Keedy and David Carson.
However, this company also owns the rights for over 300 more civil, traditional fonts, including "Mrs.Eaves","Vista" and "Matrix".